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Speakers
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Renato Beninatto (Selling in America) |
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Renato Beninatto is a corporate strategist with nearly 30 years of executive-level leadership in the localization industry. Renato has forged a reputation for visionary leadership as the co-founder of Common Sense Advisory. He has served as the Vice President of Sales at both ALPNET and Berlitz, where he drove global growth and profitability, and most recently as the CEO of Milengo, a global company present in 19 countries. Renato brings the strengths in predictive analysis, motivational management, and customer-centric sales that continue to inspire his peers in the industry. His signature straight-talking approach has made him a sought-after speaker on industry trends. Renato is the past President of ELIA - European Language Industry Association and a Board Member of Translators Without Borders. |
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Benjamin Sargent (Common Sense Advisory) |
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Ben Sargent has worked in the language services industry since 1989, serving in operations, consulting, and marketing roles at companies such as Lionbridge, iXL, Bowne Global Solutions, and International Communications. He also helped to found and manage several venture-funded high-tech start-ups. In his work at Common Sense Advisory, Ben’s primary focus areas are website globalization, translation management systems, and content management technologies. He also consults for Global 1000 brands and global technology vendors. Ben has written articles and white papers on multilingual publishing and been a regular speaker at conferences and seminars in Asia, Europe, and the Americas. He has lived in France, and has recently traveled to China, Canada, and Western Europe. Ben has formally studied French, and earned a degree in Music Theory and Composition in 1983. |
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Manuel Herranz (Pangeanic) |
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Coming from a mechanical engineering background in the early 1990s, Manuel Herranz is a double graduate from Manchester University. He combined engineering and linguistics to start a career as a language consultant for engineering firms in the UK. This period included spells as a voice-over artist for the BBC and Granada TV, and as an engineering trainer at Ford's Valencia plant, Giddings & Lewis/ThyssenKrupp in Liverpool and Rolls Royce Industrial and Marine in Spain and Argentina. An associate of the B.I Corporation Japan since 1997 and partner at the European subsidiary B.I Europe since 2000, Manuel re-vamped the European brand in 2005 as Pangeanic, a language service provider specializing in multilingual localization and publishing with a bias to the electronics, technical and engineering industries. Soon afterwards, the company joined became a founding member of think-tanks like TAUS and data-sharing initiatives like TDA. A firm believer in language automation, Manuel directed ISO qualification and initial rule-based machine translation implementation for patent work. Since 2006, he has directed research and development for customized statistical machine translation deployments. Now fully committed to the spin-off PangeaMT, Manuel designs open standard implementations (tmx, xliff) and hybrids operating worldwide from the Spanish headquarters. The company was the first one to release a self-updating, engine-creation interface on Moses and it is well-known for its DIY SMT philosophy, which created a trend on Moses harnesses worldwide. |
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Richard Estevez (Trusted Translations) |
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Richard Estevez is the CEO and founder of Trusted Translations, Inc. Mr. Estevez is an experienced executive with over 15 years of business and online marketing expertise, and over 25 years of experience with translations. He is regarded as one of the foremost experts on the US Hispanic and Latin American markets. Mr. Estevez sits on various committees for charitable organizations and is the chair for a major fund raising event for St. Jude Children’s Research Hospital. Mr. Estevez has published several articles on the Hispanic market and has been quoted in many of the top media publications and programs, including: the Wall Street Journal, National Public Radio (NPR), the Washington Post, The Miami Herald, The Street, Inc. Magazine, etc. |
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Gustavo Lucardi (Trusted Translations) |
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Mr. Lucardi has over 15 years of Internet marketing expertise and is a pioneer in multilingual SEO (Search Engine Optimization). As the COO of Trusted Translations, Mr. Lucardi is heads up all aspects of production, sales and Internet marketing. Through a comprehensive SEO strategy, he has grown online sales by over 1,000% and Trusted Translations' website traffic to over 500,000 unique visitors a month. Mr. Lucardi has spoken at the most important conferences on multilingual SEO, including W3C’s Multilingual Web 2011, Pisa, Italy. He was also recently a guest speaker on an International Search Marketing panel in Lisbon, Portugal. Previously, Mr. Lucardi launched the first edition of the biggest Spanish language newspaper online, Clarín, driving over 20,000,000 visitors a month of traffic. |
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Bob Donaldson (Carson Strategy Group) |
| Bob Donaldson has over 25 years of experience in the creative application of technology and innovative processes to streamline operations and deliver business value. As Founder and Principal at Carson Strategy Group, Mr. Donaldson has defined and implemented strategic technology solutions for companies in a variety of industries. His specialties include language technologies, globalization readiness assessment, and both project and organizational turn-‐around efforts. While at McElroy Translation, Mr. Donaldson defined and implemented a technology roadmap that led to substantial operational efficiencies and also opened up new market opportunities based on machine translation and managed crowdsourcing. He also led McElroy’s “Glocal” initiative, establishing a global network of partnerships to expand capacity. Mr. Donaldson is a recognized industry leader in language technology integration and a frequent speaker at industry conferences. |
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Jessica Rathke (Localisation Sales & Marketing) |
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Jessica Rathke has 20 years of experience localization sales, sales management and marketing in the United States and Europe for leading LSPs. She is currently MD at Localisation Sales & Marketing, a London-based sales and marketing consultancy that provides strategic and tactical sales and marketing services to help LSPs differentiate themselves, improve sales efficiency and increase revenue. Prior to her career in localization, Jessica was Marketing Communications Manager at Fujitsu-ICL Systems. Before that she served as International Sales & Marketing Consultant at Coastal International, where she spearheaded the U.S. market entry for several European IT companies. Jessica holds an MBA and degrees in Foreign Affairs and German from Miami University in Ohio, USA. She also did post-graduate studies in German at the University of Salzburg. |
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Thomas Vysokos (Technolex Translation Studio) |
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Thomas Vysokos is a practicing localization project manager with over 5 years experience in the industry. Apart from the actual project management at Technolex Translation Studio he is responsible for conducting semiannual appraisals and linguistic training of translators and proofreaders. Thomas is technology evangelist and regularly involves developers to create custom web-applications for managing HR records, testing candidates and quality assessment automation. |
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Tomasz Mróz (XTRF Management Systems Ltd.) |
| Tomasz has been active on the international scene for over 10 years. He joined XTRF at its very beginnings. Tomasz is the co-creator of the development concept behind XTRF and its company. He is in charge of product development and manages Sales and Customer Service. Tomasz represents XTRF and lectures at many industry conferences and trade fairs. | |
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Piotr Konieczny (Niebezpiecznik.pl) |
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For 7 years has been providing advisories on network security and Internet services for Polish and foreign companies. Graduate of Glasgow Caledonian University. Founder of Niebezpiecznik.pl, the consulting advisory IT company. Piotr offers audits and penetration testing of IT systems, he also provides training on computer network protection and Web application development for administrators and systems developers. |
Works on the agenda are still in progress and its next items and speakers will be successively presented.
